The science behind red lipstick: Why it gives women instant power? |

Science reveals red lipstick’s profound impact, influencing how others perceive women as more confident, competent, and desirable. This bold color triggers primal, instinctive responses, signaling health and vitality. Beyond attraction, it asserts authority and control, empowering the wearer by reinforcing self-belief and presence. There’s something about red lipstick that just does something to a woman….

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