California judge says Tesla engaged in deceptive Autopilot marketing

Tesla electric vehicles (EV) in front of the company’s store in Colma, California, US, on Monday, Nov. 10, 2025.

David Paul Morris | Bloomberg | Getty Images

A California administrative law judge recently ruled recently that Tesla’s marketing around its “Autopilot” and “Full Self-Driving” systems was deceptive and that the company should face a suspension of up to 30 days for selling and manufacturing cars in the state, according to California’s Department of Motor Vehicles.

Steve Gordon, director of the DMV, which brought the false advertising complaint against Tesla in 2022, said the agency will give Elon Musk’s automaker 90 days to clarify or remove any deceptive or confusing language about its Autopilot and FSD systems before implementing any suspension of the sales license. The DMV will stay the order to suspend Tesla’s manufacturing license so there is no interruption to the company’s factory operations in the state.

Tesla’s stock price closed at a record on Tuesday, largely due to increased enthusiasm on Wall Street surrounding the company’s plans for its Robotaxis.

This is breaking news. Please check back for updates.

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