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UK retailers report fall in sales ahead of Christmas; government borrowing hits four-year November low – business live | Business

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UK retailers report fall in sales ahead of Christmas

British retailers have suffered a slump in sales in the run-up to Christmas, and are gloomier about their prospects for the start of 2026, a new survey shows.

In another sign that the UK economy is struggling, the Confederation of British Industry has reported that retail sales volumes fell at an accelerated rate in the year to December.

This pulled the CBI’s gauge of how retail sales compared with a year earlier worsened to -44 in December from -32 in November.

The new year is expected to start on a gloomy note for the retail sector. Retailers anticipate that annual sales will fall sharply next month, with expectations at their weakest since March 2021.

The CBI’s survey was conducted between November 24 and December 11, involving 161 respondents including 60 retailers and 85 wholesalers.

Martin Sartorius, principal economist at the CBI, says:

“Retailers reported that annual sales volumes fell rapidly in December, as weak consumer confidence contributed to softer trading conditions in the lead-up to Christmas. Firms do not anticipate any relief in the new year, with sales expectations deteriorating to their weakest in over four years. The gloomy retail outlook was mirrored across the wholesale and motor trades sectors, which also expect sales to continue falling in January.

“Against a backdrop of weak trading conditions, there is a clear need for government action to lower the cost of doing business. Progressing reforms to the business rates system, lowering crippling energy costs, and finding balanced solutions to the Employment Rights Bill through secondary legislation would help restore confidence and unlock vital investment.”

This gloomy outlook comes just hours after the Office for National Statistics reported a small fall in retail sales volumes in November (see earlier post).

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US consumer sentiment has risen a little this month, although Americans are still worried about affordability issues.

The University of Michigan’s final December sentiment index climbed 1.9 points to 52.9.

Joanne Hsu, director of the survey, said in a statement:

“Despite some signs of improvement to close out the year, sentiment remains nearly 30% below December 2024, as pocketbook issues continue to dominate consumer views of the economy.”

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