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Devraj Sanyal, chairman and chief executive officer, India and South Asia at Universal Music Group
With the music industry pushing for growth in the paid subscription segment, Universal Music India anticipates that the Indian market will mature, potentially becoming a highly impactful paid market for music over the next five years.
“India has approximately 15 million people who pay for music, in a country that has over a billion and half people. What half a cup of coffee costs today can buy you a Spotify or an Apple Music or a YouTube Music, or any other subscription, which can give you 100 per cent legitimate and fully licensed paid music,” said Devraj Sanyal, chairman and