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IllustratIon: Binay Sinha
Creators of Chhota Bheem, Little Singham and The Adventures of Tenali Raman are pushing their homegrown heroes beyond the TV screen, turning them into full-fledged franchises to unlock new revenue, stay on kids’ radars and reach a wider universe of young fans.
From opening themed cafés to weaving characters into apps, animation studios are racing to build new touchpoints that can bulk up non-screen income and keep the intellectual property (IP) alive in children’s daily lives.
Green Gold Animations will be opening a pilot cafe with the Chhota Bheem theme in the next two months in Hyderabad, with an investment
