Redefining Female Voices in Music and Power Dynamics
Noonoouri’s creator, Jeorg Zuber, used his own voice — digitally feminised — and motion capture of his movements to animate the avatar. It is Zuber’s embodiment of femininity that is being portrayed here, ultimately to produce a pliable brand ambassador. As Warner’s senior A&R manager, , has stated: “We can change her style in a…