Doritos prices jumped 50% in four years and PepsiCo waited until it lost billions to do something
The skyrocketing price of Doritos, Lay’s, and Cheetos have pushed away cash-strapped consumers and have cost Frito-Lay billions. The company is slashing prices to course correct, but its efforts may be too little too late. Ahead of the Super Bowl, Frito-Lay, a subsidiary of PepsiCo, started cutting prices of its portfolio of chips products like…