Visa CMO: AI agents are your new customers — here’s how to sell to them
Very soon, many of your customers will have liaisons. And they won’t be human. We’re entering the next frontier in commerce: the rise of Business-to-AI, or B2AI. AI agents are becoming a new customer segment. As AI agents increasingly mediate how people research, evaluate, and purchase products, companies will need to rethink how they show up within…