In 2024, Microsoft caused a lot of head-scratching and general bemusement with the launch of its “This is an Xbox” marketing campaign. Now, though, it appears the quandary over what is and isn’t an Xbox has been resolved. Game Developer noticed that the original blog post on Xbox Wire that kicked off the whole affair…
Microsoft first debuted its full screen Xbox experience for Windows in the ROG Ally Xbox handheld, in a bid to compete with Steam’s nearly 15-year-old Big Picture Mode. That Xbox interface eventually made its way to other Windows 11 gaming portables last year. Today at GDC, Microsoft revealed that its big screen Xbox UI is…
Phil Spencer, CEO of Microsoft Gaming, is retiring, Satya Nadella has announced. Asha Sharma, the President of Microsoft’s CoreAI division is taking over Spencer’s role, while Sarah Bond, the current President of Xbox, is resigning. “I am long on gaming and its role at the center of our consumer ambition, and as we look ahead,…