X is updating its revenue-sharing incentives to give more weight to engagement from a user’s home region, Nikita Bier, the company’s Head of Product has announced. Bier said the change in policy was to “encourage content that resonates with people in [the user’s] country, in neighboring countries and people who speak [their] language.”
Bier continued that while X appreciates everyone’s opinion on US politics, the company is hoping the new policy can “disincentivize gaming the attention of US or Japanese accounts.” The US and Japan have the largest number of users on X. Bier didn’t mention it outright, but dozens of popular accounts tweeting pro-Trump sentiments and commentaries focusing on US politics in general were revealed to be based outside the US late last year, when X rolled out a transparency feature that exposed users’ locations. Those accounts, which pretended to be from the US and garnered millions of likes, views and reposts, turned out to be based in countries like India, Kenya and Nigeria.
“X will be a much richer community when there’s relevant posts for people in all parts of the world,” Bier said. When one user responded to his post that some countries barely have any users, making it hard to earn money from the website, Bier just suggested that they should write about their day-to-day experiences. “Of course, you’re welcome to continue chiming in on America politics. We just won’t send money overseas for that content,” he said. X’s new policy will start taking effect on Thursday, March 26.
